A strong online presence is vital for the success of any business today no matter what product or service it offers. But before you dive into Social Media, make sure you have a well designed website that is maintained and updated regularly. This provides a destination to drive your visitors and capitalize on their engagement. Once you've completed this step, start maintaining active accounts on social media sites including Facebook, Twitter, Instagram, Google+ and Pinterest.
At Website School we know that business owners are often too busy to continually update social media accounts, and sometimes even if they do the results aren't worth the time. However, for some businesses social media is an absolute necessity. For them, maintaining a strong online presence and retaining friends and followers requires being active. For them, social media drives revenue and ends up as a great investment.
When we build websites we know the key is to keep it simple. Tech gurus know this too, so they have devised some excellent and easy to install WordPress plugins that can link your website directly to your social media feeds.
So say you write and post a blog on your website, if you enable some plugins, it will be sent directly to your Facebook and Twitter feeds – cutting out work for you and allowing you more time to focus on other aspects of your business.
With just two easy steps you can enable this feature for Facebook
- Install Facebook for WordPress either via the WordPress.org plugin directory, or by uploading the files to your server (in the /wp-content/plugins/ directory).
- After activating the plugin, you will be asked to set up your Facebook app (via http://developers.facebook.com/apps ), with step-by-step instructions.
For more information see the WordPress website.
Another feature that is great to include on your WordPress website is having your latest Tweets appear in your sidebar. The plugin for this feature is simple, easy to use and will fully integrate your website with your Twitter feed.
Check out WP to Twitter
We like to teach by doing. Check out an example of this plugin being used in the footer of this website and the Ambition Insight website. Linking all your online properties makes it easy for a user to quickly find your Facebook and Twitter accounts.
At Website School we can teach you so much more about having a strong online presence so don’t hesitate to contact us today.